Welcome to the world of Aloha (love), the French brand that captures the spirit of the wave - symbol of strength, freedom and infinite love for water sports.

For 14 years now, I have passionately supported my lover in his passion for kitesurfing, and today, I am making my dream come true by launching a brand dedicated to all kite, wing, surfing enthusiasts and much more.

Aloha is more than just a brand, it's a lifestyle mindset that celebrates the power of the ocean and connection with nature. Inspired by majestic waves and the energy of water, our brand embodies the joy of adventure and the desire to push boundaries.

We are proud to present to you a range of quality products, designed with passion and attention to detail. Whether you are a seasoned rider or a passionate beginner, our swimwear, textiles and accessories are specially designed to meet your needs and provide you with optimal performance on the water.

At Aloha, we believe in sustainability and preserving our environment. That's why we strive to minimize our ecological footprint by using environmentally friendly materials and supporting responsible manufacturing practices.

In 2023, I made the bold decision to sell my beauty business and embark on this crazy project. Located in the heart of the magnificent French Alps, we draw our inspiration from the majesty of the mountains and the proximity of crystal clear lakes. The Alps provide an ideal playground for all water sports enthusiasts, and we are delighted to accompany you on your aquatic adventures.

Join us on this incredible Aloha adventure. Whether you are drawn to the power of kitesurfing, the excitement of wingfoiling or the freedom of surfing, our brand is here to accompany you through every wave, every flight and every moment of shared passion.

Let us guide you to new horizons, push your limits and feel the infinite love for water sports. Aloha welcomes you to our family of wave enthusiasts.